Toronto’s Bloor Street Welcomes Porsche Design
First Canadian Porsche Design Store
Stuttgart -May, 2012 The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), Stuttgart, has opened Canada’s first Porsche Design store on Bloor Street West in the fashion forward Yorkville area. The luxury brand who introduced some of the world’s most iconic fashion statements including the aviator glasses with the innovative interchangeable lens-mechanism and the world’s first black watch, will feature exclusively Porsche Design products in the 1,600 square foot store. Porsche Design products include luxury collections in categories such as men’s and women’s fashion apparel, luggage, men’s sporting goods, writing tools, fragrances, smoking accessories, leather goods, jewelry, timepieces, eyewear and home accessories.
“We are very excited to bring Porsche Design to Canada,” says Dr. Juergen Gessler, CEO of the Porsche Design Group. “Most of these products have not been seen here before. We believe consumers of luxury fashion are going to be very excited with the elegance and range of our products.”
Although Professor Ferdinand Alexander Porsche, founder of Porsche Design had family roots in the classic automotive company, he created the design company as a completely separate entity with a unique brand and product offering.
“At Porsche Design we believe to be cool is very easy for a brand, but to continue to stay cool in the future is the challenge. This means that you cannot follow the trends but instead get the most out of what is working for a particular trend, while staying true to your history and heritage,” says Dr. Juergen Gessler. “It is important to be young in mind and interested in new ideas.”
Porsche Design is a luxury brand with a particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, whose products stand for functional, timeless and purist design. The products are designed in the Porsche Design Studio in Zell am See, Austria and sold around the world in the company’s own stores, shop-in-shops, high end department stores and exclusive specialist retailers.