Leading Canadian Public Relations Agency Jesson and Company

PR Professional at airport preparing for travel with rolling suitcase and smart phone in hand

The Original Influencers

Man dressed in red, white and black moving red, white and back decorated Bitcoin ATM for Bitcoin PR event in Canada

Incisive Strategies and
Breakout Creative Tactics

Japanese Skyline showing travel destination including snow capped mountains and Architecture in Japan

Headline Media
and Viral Activations

C-SuiteCounsel
and
Crisis Management

Travel destination showing gorgeous hotel with landscaping including pool and palm trees with beach at end of hotel villas

Buzz-Worthy
Travel Destinations

Leading Public Relations Agency

Jesson and Company consistently delivers outstanding traditional and social media results throughout North America. We were the original influencers. Look for our client’s in Conde Nast Traveler, Toronto Star, National Post, Financial Post, Travel + Leisure, the New York Times, LA Times, and the Globe and Mail. Online you’ll find our client’s stories on major sites including Forbes, Huffington Post, Reader’s Digest, MSN and Yahoo Canada.

Jesson and Company combines sophisticated strategy, inspired narrative design and nimble street delivery using our communication strength to meet and exceed the public relations needs of our clients.

Our team is international with our home office based in Toronto, Ontario, Canada.

We travel throughout North America, Europe, the Caribbean, Asia and Canada to meet with clients, attending meetings and familiarizing journalists with destinations we represent. Watch for our break-through media events, exciting activations, flawless Globe Recognition events, and inspired ribbon cutting ceremonies. We have done headline artistic unveilings, store launches, ground breakings events and more.

Founded in 2002, Jesson and Company Communications Inc has established itself as a leading Canadian Public Relations Agency.

Public Relations Seasoned Professionals

Jesson and Company is a team of Public Relations specialists which work together seamlessly:
We retain the flexibility of a smaller independent public relations agency while driving international results for some of the world’s benchmark brands. Our team of trusted industry leaders integrate seamlessly into client campaigns and initiatives, performing in a matrix environment that ensures the cross-fertilization of great ideas and opportunities. From the front page of a newspaper, to television broadcast, to the top of the social media feeds we’ll leverage our strong relationships and proven expertise to get your story in front of the audiences that matter. Our results speak for themselves.

Our Leadership Team

BARBARA JESSON

PRESIDENT

Barbara is a trusted resource for many of the world’s landmark brands. Barbara energizes and inspires the Jesson team to deliver stellar results. Before founding Jesson and Company Barbara worked client side for industry leaders such as Four Seasons Hotels and Resorts, Allied Signal and Labatt Breweries. Barbara is past president of the Empire Club of Canada, Director of the Theatre Museum Canada, and a board member for Hugh’s Room Live.

NICOLA BLAZIER

SENIOR VICE PRESIDENT

Nicola provides dynamic leadership in media relations strategies for all accounts and is a highly respected veteran in the travel and tourism sector. Drawing from a rich background in media relations with Four Seasons Hotels, Nicola’s distinctly collaborative approach allows her to excel at securing tier one coverage for Jesson’s clients. Nicola continues to enjoy deep friendships with A-list North American and international travel journalists, holding a seat on the board of the Society of American Travel Writers.

MONICA GARCIA

VICE PRESIDENT, GENERAL MANAGER

Monica has over 25 years of professional experience in the fields of marketing and public relations in both tourism and cultural affairs. A veteran of multiple international markets, she has worked in Canada, the U.S. and Mexico. Fluent in both English and Spanish, Monica wields her experience as a former diplomat to guide Jesson in liaising effectively between the private and public sectors. An analytical and strategic thinker, Monica brings her trademark laser-focus to Jesson and always delivers results.

NANCY DROLET

VICE PRESIDENT - TRADE MARKETING

Nancy is a 30 year veteran of the travel industry where she worked predominantly in Sales and Marketing for tour operators (Fiesta Holidays and Thomson Vacations) Hotel Chains (Sandals Resorts and Radisson Resorts of the Bahamas) and Cruise Lines (Holland America and Windstar Cruises). Prior to joining Jesson and Company, Nancy was the Caribbean Tourism Organization’s Canadian representative until they closed their offices in December 2019.

Full-Service Marketing Communications

When it comes to public relations services Jesson and Company delivers creative communications that grab attention. Our penetrating analysis reflects a deep understand and comprehensive knowledge of our clients’ needs. The combined expertise and innovative thinking from our talented team work together to achieve our clients’ goals and exceed their expectations.

Media Relations and Strategic Planning are core business strengths. It is more and more apparent that public opinion drives brand awareness and we are masters at helping clients define positionings that resonate with consumers. We deliver Brand Activations and other special events including new product launches, tradeshow participation, customer experience labs, product academies, webinars and more. Jesson and Company is on call 24/7 whatever the time zone you find yourself, ready to respond with quick turnaround to questions and provide you with support if you are in urgent need of Crisis Communications.

Media scrum showing media taking photos of luxury spirit being moved into Brinks truck

Media Relations

Media Relations is one of our key strengths. Media outreach, press releases, news story development, media events and media training is all part of what we do.

Manufacturing Plant showing unfinished jet with machinery and other equipment and people in view

Strategic Planning

What makes for a great brand communication strategy? Jesson and Company can help your brand with strategic communications planning.

Branding

We have helped some of the world’s leading brands develop their brand strategies and plans. Great brands stand apart.

Activations

We plan and execute brand activations for alcohol brands, beauty brands, fashion brands, travel and tourism brands, technology brands, restaurants and media brands.

Trade Marketing

We have a specialized team with deep travel trade relationships ready to deliver for our travel brands. We have spirits, food, healthcare and cannabis experience.

Crisis Communications

Effective communication during a crisis is best implemented with careful planning and training, but emergency help is available too. Call us for service.

A peak into our portfolio of clients

When choosing who will help you with your Public Relations needs, experience matters. At Jesson and Company we have a senior team with depth and knowledge in all aspect of PR Communications across a wide spectrum of clients. Our strategic strengths at Jesson and Company include travel and tourism, food and beverage, luxury fashion, entertainment, technology and healthcare. We also have experience in other sectors as well including government, media, manufacturing and design.

A sampling from our portfolio of Public Relations work gives you a sense of the breadth of our experience. Contact us to discuss your needs and how we can help you address them.

Travel Destination showing beautiful beach with stunning sand and water for miles and almost cloudless sky

Travel and Tourism

Very attractive bowl of Japanese food showing noodles, pork, broth and topped with green onions

Food and Beverage

Luxury Fashion

The Air Canada Centre filled with spectators for a Toronto Raptors game with basketball players on the basketball court, the Canadian flag on display and scoreboard

Entertainment

Technology

Cell Research showing orange circular images surrounded with purple bubble wrap

Healthcare

Media Results for clients from Jesson + Company

We break through the clutter and get our client’s media attention that meets and exceeds their expectations.

Insights from leading PR Agency Jesson and Company

Public Relations insights from leading Canadian Public Relations Agency Jesson and Company.

Their Bags Are Packed

Photo credit: Matteo Marsullo If the recent SITV consumer travel show in Montreal is anything to go by, Canadian interest in travel remains unabated. Compared to the last show in 2019 where people seemed more interested in collecting free bags and merchandise than really exploring the destination, this time around people were asking serious questions about flight availability, accommodation, activities

Anitigua beach showing sand and water with sky in the background

World Class Clients Get World Class Service

Our oldest client, Arla Foods, is one of the largest dairy producers in the world. I always tell people that if your agency can figure out how to make cheese newsworthy they are onto something. Today, we are finalizing new contracts with two of the travel destinations that we represent. I am just so proud of the fact that every

Vive le Jazz!

It seems I have loved Jazz forever. My parents had the classics on the stereo when I was a child – Artie Shaw, Ella and Louis, Paul Whiteman and the Duke, of course. And I do know that my first real crush was Acker Bilk and that clarinet of his performing “Stranger on the Shore.” I still love the classics

We get excited about our work!

We thrive on driving client results. Their success motivates us. We have worked with leading brands in many sectors with deep experience in the travel and tourism and lifestyle space. We pride ourselves on great client rapport. We love working for them and they love our work.