Trade marketing and B2B activity is a fundamental part of all our client work from the spirits industry where we work with trade associations, licensees and marketing boards such as the LCBO to food, healthcare and cannabis regulators. For our travel destination clients we have built a specialized team ready to put a lifetime of trade relationships to work for our travel brands.
When it comes to trade relations, this is where our deep relationships really count. A travel destination only succeeds when travel agents, travel agencies, tour operators and other stakeholders coalesce with consumer demand. The Jesson team provides training and education to build agent product knowledge through one-on-one consultations during sales calls, in person training seminars, webinars, familiarization trips, road shows and through attendance at product launches. We implement trade marketing campaigns and work with our clients to create innovative agent incentive programs.
We represent our clients at both consumer and trade only shows – we do it all from booth or table design and décor to audience generation. As a member of SITE, we work with Meeting and Incentive Travel planners to build meeting and incentive business. We also work closely with a roster of villa specialists. Supporting travel agencies we help them build their group business – destination weddings, multi-generational travel groups, or common interest groups. We support trade missions and implement attention grabbing trade activations and events.