Toronto, Ontario, Canada (April 12, 2013) – Jesson + Company is pleased to announce its recent appointment to award-winning, Rocky Mountaineer’s international roster of public relations and communications agencies. The company will focus on enhancing Rocky Mountaineer’s brand identity in Canada with special attention to Ontario and Quebec.
Rocky Mountaineer is best known for its two-day, all daylight rail journey through Canada’s West and the Canadian Rockies. It is also internationally-acclaimed for the quality of its service staff, its culinary excellence and the spectacular scenery it passes through.
“Jesson + Company has deep roots in tourism and hospitality in both agency and corporate experience,” says Barbara Jesson, President of Jesson + Company Communications Inc. “We are thrilled to be able to leverage our assets for Rocky Mountaineer’s marketing initiatives and to be onboard with one of the best tourism experiences in the world.”
“We are excited to have Jesson + Company join our team to work on our travel media initiatives and events,” said Hubert Wat, Vice President, Global Marketing at Rocky Mountaineer, “Their team’s extensive knowledge and connections in the tourism sector are valued assets and we look forward to continuing to increase awareness in our top Canadian markets – Ontario and Quebec.”
Jesson + Company will provide communications strategies and media outreach for Rocky Mountaineer’s new routes, core services as well as promote the rich history of Canada’s premier tourism experience.
For additional information about Jesson + Company Communication Inc., please visit www.jessonco.com.
About Jesson + Company
Jesson + Company is a full-service Canadian public relations and marketing communications company serving clients throughout North America and internationally. Jesson + Company’s clients include a wide range of international luxury lifestyle and travel brands including Lufthansa German Airlines and Porsche Design Toronto. For premium spirits producer William Grant & Sons, Jesson represents The Balvenie Single Malt Scotch, Glenfiddich, the world’s most awarded single malt Scotch whisky and Hendrick’s Gin. Jesson + Company also represent Kempinski Hotels, Europe’s oldest luxury hotel group.
About Rocky Mountaineer
Rocky Mountaineer offers over 45 vacation packages and five unique rail routes, rich in history and natural wonders, through the Pacific Northwest and Alberta. This world-renowned, luxurious train travels by daylight through the wild beauty of Canada’s West and is considered by many as the only way to experience the majestic Canadian Rockies. Since its inception in 1990, the company has grown to become the largest privately owned passenger rail service in North America and has welcomed more than one and a half million guests from around the world. Rocky Mountaineer has received numerous international awards and accolades for service excellence. Most recently, the company received its seventh World Travel Award as, “World’s Leading Travel Experience By Train” and has been recognized by National Geographic as one of the “World’s Greatest Trips.”
During its 2013 season, Rocky Mountaineer launches Coastal Passage, a new route connecting Seattle WA and the Canadian Rockies. It signifies the company’s first rail journey to and from the United States.
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For more information, images or to speak to a representative, please contact:
Jesson + Company Communications Inc.
T: 416-323-7828 ext.34