Our oldest client, Arla Foods, is one of the largest dairy producers in the world.  I always tell people that if your agency can figure out how to make cheese newsworthy they are onto something.

Today, we are finalizing new contracts with two of the travel destinations that we represent.  I am just so proud of the fact that every one of the wonderful tourism boards we work with stayed with us right through the lockdowns and travel bans caused by COVID 19.  In fact right in the throws of the pandemic, Jesson was selected to represent two new destinations – one the beautiful Bahama Islands. 

Why would these world class tourism destinations want members of the Jesson team in their corner as they ride out this storm? I believe it is because they know we will be right there with them throughout this crisis worrying every nuance and doing everything we can to keep the travel industry and their customers informed about the evolving situation. They also know that when you are in a tight spot, the Jesson team has crisis expertise.  We have helped our clients face innumerable unforeseen difficulties and the challenges posed by the pandemic are no exception.  We have worked with them to get tourists off an island and home after the airport was closed.  We have helped to develop COVID protocols and worked with them to communicate emerging policies and procedures.

And we look for ways to help our clients stay on top of this evolving story. Early in the pandemic we developed a news synopsis that captures up-to-date COVID information and changing travel regulations which we publish weekly.  It now attracts hundreds of subscribers.

More than all of this, our clients know that we will tirelessly pursue ways to keep them top of mind so that when all of the pent up demand for travel is unleashed, they will be well positioned to welcome back visitors.

At Jesson, we looked at each situation as unique, identifying key points of differentiation and reminding media and the travel trade of all the things that make each and every destination special. From Los Cabos and its wild Pacific coast to Japan with its exotic mystery, we tell rich stories of the people and the culture that make each special.

We are skilled storytellers and we constantly search for fresh new narratives and innovative perspectives on old stories.  The media recognize that our ideas peak the curiousity of their audiences with well written content that attracts interest and so is covered by the media.  We provide material in ways that make it easier to pick it up and publish it without a lot of editing.  Over and over again we hear from writers and editors alike that they like hearing from us and even when they can’t run a story immediately, they will often file it away for future reference.

Our results speak for themselves.  Last month alone we scored 23 million media impression for just one destination alone.  Over and over I am told by our clients who work with international agencies across the globe, that the Jesson team is setting the benchmark for service and outcomes worldwide.  It is music to my ears because I know we have the best minds and world class experience to ensure we stay ahead of the pack.

Thanks to each and every team member who dug deep in this unprecedented time to ensure that when the pandemic is behind us, our clients will emerge winners.