Good PR means giving up control, but it doesn't mean abandonning your brands. I have been thinking a lot about the need to control. Pitching a story to a journalist has...
The Travel section of the New York Times April 22 asks "are travel agents back?" After years of declining sales as consumers went online to find their own deals, agents are once...
Suddenly storytelling is hot. From our own Grant's True Tales to CBC's "The Story from Here." Even Hollywood is getting in on the act with two blockbuster films about Snow White...
The New York Times Sunday Book Review reported on Jonathan Haidt's "The Righteous Mind" (Pantheon Books) which explores the challenge of persuasion. Haidt's goal is to enhance political discourse by encouraging...
From coast to coast, Canada’s dreams will start with a cask. Glenfiddich, the world’s most awarded single malt Scotch whisky, is literally rolling their whisky barrels across Canada for the...
I am a true child of my craft. I like my recommendations through third party endorsements from a source I know and respect. I take advice from trusted journalists and...
The National Post reported last week that if Neanderthals were around today, they would use Facebook. Very little separates us from the socializing patterns of prehistoric man. I have been thinking about...
I just read the New York Times review of Douglas Coupland's new book on Marshall McLuhan. In summary, McLuhan revealed the workings of an emerging global village in which the...
Mark Twain responded to reports of his death with “rumours of my death have been highly exaggerated.” The same could be said of newspapers. A year ago it was believed...