A lateral thinker, recognized for her creative ideas and innovative problem solving, Barbara is frequently sought for challenges which demand unique and innovative strategies or tactics.
It has become somewhat of a joke around here that I arrive at the office to say, "I was lying in bed last night thinking... I have an idea...." I...
Forget the silliness of Monsanto and their wandering seeds. Forget the extraordinary chutzpa of the biotech company trying to trademark genes. The London Olympics have taken brand enforcement to new heights of...
One of our European accounts has a new PR Director assigned to their US office. He just spent his first July 4th in the US market and was deeply moved...
I wish I had a nickel for every ad agency that is finally waking up to the fact that the old ways of doing things just don't cut it anymore. Suddenly they...
Good PR means giving up control, but it doesn't mean abandonning your brands. I have been thinking a lot about the need to control. Pitching a story to a journalist has...