Breakout Creative Tactics
and Viral Activations
and
Crisis Management
Travel Destinations
Breakout Creative Tactics
and Viral Activations
and
Crisis Management
Travel Destinations
Leading Public Relations Agency
Jesson and Company consistently delivers outstanding traditional and social media results throughout North America. We were the original influencers. Look for our client’s in Conde Nast Traveler, Toronto Star, National Post, Financial Post, Travel + Leisure, the New York Times, LA Times, and the Globe and Mail. Online you’ll find our client’s stories on major sites including Forbes, Huffington Post, Reader’s Digest, MSN and Yahoo Canada.
Jesson and Company combines sophisticated strategy, inspired narrative design and nimble street delivery using our communication strength to meet and exceed the public relations needs of our clients.
Our team is international with our home office based in Toronto, Ontario, Canada.
We travel throughout North America, Europe, the Caribbean, Asia and Canada to meet with clients, attending meetings and familiarizing journalists with destinations we represent. Watch for our break-through media events, exciting activations, flawless Globe Recognition events, and inspired ribbon cutting ceremonies. We have done headline artistic unveilings, store launches, ground breakings events and more.
Founded in 2002, Jesson and Company Communications Inc has established itself as a leading Canadian Public Relations Agency.
Public Relations Seasoned Professionals
Jesson and Company is a team of Public Relations specialists which work together seamlessly:
We retain the flexibility of a smaller independent public relations agency while driving international results for some of the world’s benchmark brands. Our team of trusted industry leaders integrate seamlessly into client campaigns and initiatives, performing in a matrix environment that ensures the cross-fertilization of great ideas and opportunities. From the front page of a newspaper, to television broadcast, to the top of the social media feeds we’ll leverage our strong relationships and proven expertise to get your story in front of the audiences that matter. Our results speak for themselves.
Our Leadership Team
BARBARA JESSON
PRESIDENT
Barbara is a trusted resource for many of the world’s landmark brands. Barbara energizes and inspires the Jesson team to deliver stellar results. Before founding Jesson and Company Barbara worked client side for industry leaders such as Four Seasons Hotels and Resorts, Allied Signal and Labatt Breweries. Barbara is past president of the Empire Club of Canada, Director of the Theatre Museum Canada, and a board member for Hugh’s Room Live.
NICOLA BLAZIER
SENIOR VICE PRESIDENT
Nicola provides dynamic leadership in media relations strategies for all accounts and is a highly respected veteran in the travel and tourism sector. Drawing from a rich background in media relations with Four Seasons Hotels, Nicola’s distinctly collaborative approach allows her to excel at securing tier one coverage for Jesson’s clients. Nicola continues to enjoy deep friendships with A-list North American and international travel journalists, holding a seat on the board of the Society of American Travel Writers.
MONICA GARCIA
VICE PRESIDENT, GENERAL MANAGER
Monica has over 25 years of professional experience in the fields of marketing and public relations in both tourism and cultural affairs. A veteran of multiple international markets, she has worked in Canada, the U.S. and Mexico. Fluent in both English and Spanish, Monica wields her experience as a former diplomat to guide Jesson in liaising effectively between the private and public sectors. An analytical and strategic thinker, Monica brings her trademark laser-focus to Jesson and always delivers results.
Full-Service Marketing Communications
When it comes to public relations services Jesson and Company delivers creative communications that grab attention. Our penetrating analysis reflects a deep understand and comprehensive knowledge of our clients’ needs. The combined expertise and innovative thinking from our talented team work together to achieve our clients’ goals and exceed their expectations.
Media Relations and Strategic Planning are core business strengths. It is more and more apparent that public opinion drives brand awareness and we are masters at helping clients define positionings that resonate with consumers. We deliver Brand Activations and other special events including new product launches, tradeshow participation, customer experience labs, product academies, webinars and more. Jesson and Company is on call 24/7 whatever the time zone you find yourself, ready to respond with quick turnaround to questions and provide you with support if you are in urgent need of Crisis Communications.
Media Relations
Media Relations is one of our key strengths. Media outreach, press releases, news story development, media events and media training is all part of what we do.
Strategic Planning
What makes for a great brand communication strategy? Jesson and Company can help your brand with strategic communications planning.
Branding
We have helped some of the world’s leading brands develop their brand strategies and plans. Great brands stand apart.
Activations
We plan and execute brand activations for alcohol brands, beauty brands, fashion brands, travel and tourism brands, technology brands, restaurants and media brands.
Trade Marketing
We have a specialized team with deep travel trade relationships ready to deliver for our travel brands. We have spirits, food, healthcare and cannabis experience.
Crisis Communications
Effective communication during a crisis is best implemented with careful planning and training, but emergency help is available too. Call us for service.
A peek into our portfolio of clients
When choosing who will help you with your Public Relations needs, experience matters. At Jesson and Company we have a senior team with depth and knowledge in all aspect of PR Communications across a wide spectrum of clients. Our strategic strengths at Jesson and Company include travel and tourism, food and beverage, luxury fashion, entertainment, technology and healthcare. We also have experience in other sectors as well including government, media, manufacturing and design.
A sampling from our portfolio of Public Relations work gives you a sense of the breadth of our experience. Contact us to discuss your needs and how we can help you address them.
Travel and Tourism
Food and Beverage
Luxury Fashion
Entertainment
Technology
Healthcare
Media Results for clients from Jesson + Company
We break through the clutter and get our client’s media attention that meets and exceeds their expectations.
Insights from leading PR Agency Jesson and Company
Public Relations insights from leading Canadian Public Relations Agency Jesson and Company.
Their Bags Are Packed
Photo credit: Matteo Marsullo If the recent SITV consumer travel show in Montreal is anything to go by, Canadian interest in travel remains unabated. Compared to the last show in 2019 where people seemed more interested in collecting free bags and merchandise than really exploring the destination, this time around people were asking serious questions about flight availability, accommodation, activities
World Class Clients Get World Class Service
Our oldest client, Arla Foods, is one of the largest dairy producers in the world. I always tell people that if your agency can figure out how to make cheese newsworthy they are onto something. Today, we are finalizing new contracts with two of the travel destinations that we represent. I am just so proud of the fact that every
We get excited about our work!
We thrive on driving client results. Their success motivates us. We have worked with leading brands in many sectors with deep experience in the travel and tourism and lifestyle space. We pride ourselves on great client rapport. We love working for them and they love our work.
- “"I can't tell you how impressed I am with you guys. Nicola and Barbara are veterans at this game and together with two young PR professionals, you make an outstanding team. You all made me feel so proud. All I heard all night was just one compliment after another from our team who kept hearing from our guests about how great the evening was. Jens and Hans were also very very happy. I couldn't have done it without you. Thank you so so much!"Lufthansa Group Canada, Manager Marketing Communications
- “"I just have to extend a huge THANK YOU for both launch events. We were an overwhelming success and I keep getting compliments from the folks at Remington and I have to give credit where credit is due. We could not have done it without you! Your team was amazing from idea right through execution. Over the weekend, we had about 1,500 people come through so we know the coverage is working! Now to keep the momentum going…Thank you, thank you, thank you!!!!"The Remington Group Inc., Digital Strategy & Communications
- “"On behalf of Nancy, myself, and the Arla family, I want to personally thank you for helping plan and execute a truly fantastic and memorable event! I’ve been involved in quite a few media events but have never seen quite the level of excitement and engagement that we were able to stir up amongst the participants. Your passion and dedication to the Random Acts of Cooking initiative was truly inspiring and helped make the event such a success. We certainly could not have produced over 400 meals for FoodShare without each of your help, so thank you a hundred times over."Arla Foods, Brand & Integrated Marketing Manager
- “"Spirits Canada has been a public relations client of Jesson and Company Communications for approximately two years and we have been very pleased with the service provided. The group is highly professional and knowledgeable and has greatly assisted us in connecting with media to share messaging about Canadian whisky and the Canadian Spirits Industry. Through their efforts we have been able to place stories important to the Industry in selected media. Breaking through the clutter to get your message heard and covered is no small feat yet, Jesson personnel have consistently delivered for us. We recommend them highly."Spirits Canada, President & Chief Executive Officer
FIND US
Call Us
P: 416 323 7828
F: 416 923 0226
TF: 1 855 811 7828
ADDRESS
Jesson + Company
Communications Inc
77 Bloor Street West
Suite 600
Toronto, ON
M5S 1M3
EMAIL
info@jessonco.com
