WHAT WE DO

We constantly challenge the norms. Layering strategic depth with an endlessly-adaptive approach, we conjure creative platforms that breakthrough the clutter and silence the static. Count on us for decisive delivery of the messages that matter.

Strategy
We believe that forensic research and clearheaded analysis inform every effective strategy. They drive the creative platforms and innovative tactics that constitute the pillars of our approach. Whether the challenge is corporate positioning or market activation, the rules are the same. We have applied our principled insights for corporate giants like Lockheed Martin, Lufthansa Group, Four Seasons Hotels and Maple Leaf Sports & Entertainment and for leading brands such as Holiday Luggage, Labatt, Porsche Design and William Grant and Sons.
Brands
Public relations is a key brand driver, frequently taking precedence over paid media in a changing world in which wary consumers lean on trusted media and peers for product insights. With exciting results in digital marketing as well as traditional media, the Jesson team has helped some of the world’s leading brands develop comprehensive strategies and plans. P&G, Unilever, Labatt, Four Seasons Hotels and Porsche Design have all turned to Jesson to extend the reach and value of their brands.
Media
Traditional PR theory holds that the medium is the message. In the modern media landscape, truer words have never been spoken. Both on and offline communications must transcend platforms to drive an integrated brand image. We get it: Jesson continues to break records with media coverage, delivering millions of media impressions every year for our roster of demanding clients. Achieving this kind of success requires sound strategy, innovative thinking and the dexterity to seize emergent opportunities and move on them. In a 24/7 news cycle, breaking through is a challenge that we are happy to meet and equipped to exceed.
Crisis
Crisis creeps insidiously or arrives with a bang – a product flaw, a tampering, an assault on shares, a death, accident, threat, or just one disgruntled voice that becomes an avalanche. You need perspective, deep experience, deft action and insightful solutions. Planning and preparation are key. We offer crisis planning expertise, crisis simulation training and all aspects of stakeholder communications. Ultimately how you communicate will determine your outcomes. We’ve seen it all, from product failures to attempted corporate takeovers. When the best laid plans go awry, we’ll be on your side providing counsel, preparing internal and external communications, fielding media inquiries, and consulting with government and law enforcement.
At Jesson, our crisis training program includes the full-scale simulations you need to build confidence in your teams and partners. Our experience responding to real-world recalls, attacks, hostile takeovers and more has given us the expertise to guide your company through the most challenging times. We meticulously review your company’s policies and past responses to identify and correct any gaps or shortcomings. We then put your knowledge to the test, designing and conducting realistic practice scenarios to replicate both the likely and unanticipated challenges of a real-life crisis.
Activation
It starts with breakthrough creative thinking, but even the best idea will flounder without flawless execution. Whether it’s a flash mob, a media event, a trade show exhibit, or an Annual General Meeting, the principles are the same. If you need to rock the world for a new product launch, we’ll give you novel ideas that target your consumer with pinpoint accuracy. We’ve orchestrated media conferences involving the Toronto Raptors and Maple Leaf teams, casino ground breakings as well as Robbie Burns Day whisky tastings and other consumer events. We have engaged broad teams of influencers to sample and extend product awareness and implemented programs across Canada and in the border states. From street-savvy popups and rock concerts to board dinners, we’ve got you covered!
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