I am just so darned proud of the team here at Jesson. Agencies run by all kinds of rules. Some start the clock and put down their tools when the time expires whether they have results or not. Some just give up at the first roadblock. The Jesson team works smarter and harder but it is also true that they never give up. It can sometimes be tough to make money when your people think this way, but I am philosophical. Somehow I know that if our clients succeed, we will. Investment pays off. Our real ace-in-the-hole is of course veteran Nicola Blazier whose no-nonsense approach to working with the media means intense research, targeted relevancy and relationships that span decades. Nicola is the reason our data bases are richer and deeper than other shops. And that’s where it starts. But in this era of texts and tweets, she still argues persuasively for picking up the phone. Think of that. And you can’t imagine how successfully she wields this ancient instrument!
Monica Garcia, another member of the senior team rides herd on us all — ensuring that fine details are never over-looked. It defies believing how often an agency fails because they missed some really obvious bit of minutia. Of course Nic and Monica are backed by a SWOT team of dynamic young people that drive ideas, innovation and creative tactical delivery. Take a look at our results for Cuba tourism. They came to us in looking for help in diversifying their profile as a traditional sun and sand destination. We hit the ground running and didn’t look back delivering almost 115 million media impressions including 3 front page stories in the Travel Section of the Toronto Star in just six months.
I want to do a special call-out to the most recent person to join our senior team. Nancy Drolet came to us from the travel trade sector, most recently as the head of the Caribbean Tourism Association. Nancy has just brought so much depth to the service offering we can bring to our clients, not only in travel where she has so much experience, but also in other sectors where her knowledge of trade relations can be so critical. In just a few short months Nancy has proven her worth over and over particularly as so many of our clients face the challenges of the COVID pandemic.
I could go on — citing great work by the rest of the team — you know who you are and how proud I am of each of you. But I also want to do a call-out to the young interns from Humber College who joined us recently. I am just blown away by the talent and wonderful energy they bring to their work.
So for those of you reading this blog, I want to ask you: What has your agency done for you lately? If the answer is less than exciting, we would love the chance to show you what we can do!