These are heady days for the pharma/biotech industries. Billions of dollars are being invested in research for vaccines and treatments for the current coronavirus pandemic and there is more spending...
No thinking person in the west can help but be apalled by the situation in Syria. Why then have our governments been so slow to act? Of course we are...
The morning papers brought yet another round of reasons why the practice of PR in Canada can be so completely frustrating. You are going to have to stay with me...
A lateral thinker, recognized for her creative ideas and innovative problem solving, Barbara is frequently sought for challenges which demand unique and innovative strategies or tactics.
It has become somewhat of a joke around here that I arrive at the office to say, "I was lying in bed last night thinking... I have an idea...." I...
Forget the silliness of Monsanto and their wandering seeds. Forget the extraordinary chutzpa of the biotech company trying to trademark genes. The London Olympics have taken brand enforcement to new heights of...
I wish I had a nickel for every ad agency that is finally waking up to the fact that the old ways of doing things just don't cut it anymore. Suddenly they...
Good PR means giving up control, but it doesn't mean abandonning your brands. I have been thinking a lot about the need to control. Pitching a story to a journalist has...
The Travel section of the New York Times April 22 asks "are travel agents back?" After years of declining sales as consumers went online to find their own deals, agents are once...