For years Canadian PR practitioners have been telling American companies that despite many similarities, the Canadian market place, and particularly Canadian consumers, have many subtle and not so subtle differences...
Media has been announcing the demise of the brand for some time. Most recently both the The New Yorker (Twilight of the Brands) and The Economist have entered the fray. The...
Talk about putting your foot in it. How would you like to be the head of Public Relations at Barilla pasta? Last week their Chairman put both feet in it...
I wish I had a nickle for every journalist I know who has taken me out to lunch in the last six months to ask for freelance writing assignments. It's not news,...
I have been following the recent coverage of the casino bid for the city of Toronto with great interest. The opposition didactic is rooted in a dated mythology that does...
Forget the silliness of Monsanto and their wandering seeds. Forget the extraordinary chutzpa of the biotech company trying to trademark genes. The London Olympics have taken brand enforcement to new heights of...