Toronto’s First Social Dining Experience Hits King Street West

Bloke & 4^th’s Grand Opening on February 2^nd, 2012

TORONTO, February 2, 2012 – On February 2^nd, 2012 Bloke & 4^th introduces its 21^st century take on the supper club with the creation of its unique “social dining” experience.  Bloke & 4^th joins the vibrant Toronto nightclub landscape on Toronto’s King Street West with an innately urban twist on fine food and good company.

Bloke & 4^th is a collaboration of three leading innovators on the Toronto restaurant scene – entrepreneur Steve Georgiev; The Food Dudes with their novel take on modern cuisine, fine service and “Food Driven Entertainment” moniker; and Something & Monroe who bring their expertise in experiential event creation and trendsetting “it” factor to the operation.  “We wanted to create something completely new and different on the Toronto entertainment/hospitality scene,” Georgiev said, “Bloke & 4^th is a totally new concept restaurant/lounge and event venue.”

The five principles behind the game-changing Bloke & 4^th concept each have deep experience and insight informed by the hospitality industry. Reza Abedi, Marketing Manager explains, “We all have deep experience Toronto restaurant and event scene for a long time and we wanted to create an environment that is comfortable, the kind of place our friends will hang out in – where dining and socializing go hand in hand.”

Since the restaurant’s soft launch in early December, guests who managed to squeeze in a reservation walked out raving about the friendly and knowledgeable staff.

“We all bring unique connections to the table,” said Abedi. “We pride ourselves on our ability to take the best-of-the-best and provide truly superior service to our guests.”

The dining area, “4^th”, is the invention of Adrian Niman, renowned chef and one of two acclaimed dudes of the top rated catering company The Food Dudes. Niman, along with Alex Burgess in the kitchen, will feature seasonally inspired menu offerings reinvented 4 times a year, reflecting Niman’s passion for unique food pairings and quality local ingredients. Influenced by the “small plate” restaurant trend, all of the dishes on the menu can be divvied up and shared creating a casual and sociable dining experience, perfectly complementing the adjoining “Bloke” – lounge and event space.

The space, “Bloke”, is encompassed in the 7,000 sq foot venue found along Toronto’s trendy King St. West district. Toronto based designers Armita Ghasabi and Galerah Saadatpajouh were the creative genius behind the conception of a space where urban sophistication meets artistic design and comfort. Sleek marble entrances, handsome walnut wood paneling and exposed brick walls combine with eye catching light fixtures and exotic artwork to invoke a warm inviting atmosphere.

The Food Dudes, Brent McClenahan has designed classic cocktails with creative twists, preparing them using liquid nitrogen and smoking apparatuses. Toronto’s top mixologists and flare bartenders showcase their talents through an entertaining interactive bar experience.

Bloke & 4^th welcomes reservations from the general public commencing February 2^nd, 2012 and can be made by calling 416.477.1490 or emailing RSVP@blokeand4th.com.

Bloke & 4^th

Located at 401 King St, West in Toronto, Bloke & 4^th is the latest evolution of three successful hospitality enterprises; Adrian Niman and Brent McClenahan from the top rated catering company The Food Dudes; Reza Abedi and Michael Ullman from the hot Toronto club-promotions firm Something & Monroe; and entrepreneur Steve Georgiev, the maestro behind the operation bringing 30 years of family history in the restaurant business to the enterprise.

Bloke & 4^th restaurant/lounge and event venue has a combined hosting capacity of approx 400 guests between two gracefully connected wings of the restaurant and lounge.

Hours of operation:

v  Dining: Thursday to Saturday. First seating 6pm, second seating 9pm

v  Nightclub Events:  Tuesday, Thursday to Saturday

v  Private Corporate Event Bookings: Sunday, Monday and Wednesday

Reservations are highly recommended and can be made by calling 416.477.1490 or emailing RSVP@blokeand4th.com

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For additional information, please contact:

Alexandra Sockett / Christine Picheca

Jesson + Company Communications Inc.

asockett@jessonco.com / cpicheca@jessonco.com

T: 416-323-7828