When the Greater Toronto Airport Authority (GTAA) was first broached about a gate-side event to celebrate a new route between Toronto and Munich, they scoffed at the notion of persuading journalists to fight Toronto traffic to the airport in the middle of the day. We proved them wrong when more than 20 media outlets joined us for a multi-layered event involving detailed security checks and clearance, food and beverage, and Lufthansa’s signature first class cuisine and tarmac salute. In what is perhaps the most significant event we have planned on behalf of Lufthansa, we also marked the airline’s sixtieth year of service to Canada with an elegant evening soiree at the historic Musée des Beaux Arts in old Montreal. Over 140 VIP guests and media joined us to celebrate. The evening traced Lufthansa’s storied past and provided a preview of future innovations. One of the evening’s highlights was the exclusive viewing of the National Geographic film Living in the Age of Airplanes which took guests on a fascinating trip around the world exploring the wonder and magnificence of flying.
Following the high-profile unveiling of Golden Leaves (a statue of the legendary Gordon Lightfoot in Orillia commissioned by the Remington Group) Jesson was asked to launch the Pride of Canada carousel as the centerpiece for Remington's newest development, Downtown Markham. Designed by artist Paul Amiot, the Carousel would go on to become the hub of community life in the new city centre and a favourite gathering point for seasonal events. Jesson was both event stager and publicist for the July 1st Canada Day public launch, capturing the coveted front page of the Toronto Star in the ensuing coverage. Jesson continues to represent the Remington Group in promoting the Downtown Markham property in the GTA and beyond.
Jesson represents the Cuba Tourist Board of Canada, who entrust us with the ongoing promotion of both the country and its tourism attractions. Jesson works closely with our contacts at the Board on eye-catching media events and unforgettable press trips. Our unique and proven media relations formula has landed Cuba on the front page of the Toronto Star no less than four times, helping to propel the destination to record levels of tourist arrivals in recent travel seasons.