Posts Tagged:Public Relations

bear eats old lady

Canada in the News

One of the things out of office travel affords me is a chance to catch up on my reading.  I load my carry-on up with my recent magazines and read and discard as I go.  And it is amazing the trivia I collect that lends zest to my day.  Without prioritizing any of these, I…

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Blackberry keyboard

Canadian PR – the RIM and Yang

The morning papers brought yet another round of reasons why the practice of PR in Canada can be so completely frustrating.  You are going to have to stay with me here — follow the bouncing ball:  I am actually one of those people that enjoys the National Post — don’t get me wrong.  I don’t…

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Barbara_Jesson

Barbara Blog Quick Bio

A lateral thinker, recognized for her creative ideas and innovative problem solving, Barbara is frequently sought for challenges which demand unique and innovative strategies or tactics.

Time management

Creative PR Strategies

It has become somewhat of a joke around here that I arrive at the office to say,  “I was lying in bed last night thinking…  I have an idea….”  I don’t know how it is that we can sit in brainstorming sessions for hours trying to develop a creative strategy, we walk away, think about…

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London Olympics 2012

Olympic Brand PR

Forget the silliness of Monsanto and their wandering seeds. Forget the extraordinary chutzpa of the biotech company trying to trademark genes.  The London Olympics have taken brand enforcement to new heights of absurdity.  Apparently, an 81-year old Grannie in England who knitted a teeny tiny doll’s sweater with ‘GB 2012′ emblazoned on the front was forced to withdraw…

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Nickels

PR Strategy

I wish I had a nickel for every ad agency that is finally waking up to the fact that the old ways of doing things just don’t cut it anymore.  Suddenly they all want to be in the PR business.  Yes, gone are the days when PR was either squeezed out of the play altogether or added…

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People Connected

Good PR Means Giving Up Control

Good PR means giving up control, but it doesn’t mean abandonning your brands.  I have been thinking a lot about the need to control.  Pitching a story to a journalist has always meant that you have to have faith that if your product or service has an integrity about it, it will be treated that way. …

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Connected World

PR 3.0 – Getting the New Reality

The Travel section of the New York Times April 22 asks “are travel agents back?”  After years of declining sales as consumers went online to find their own deals, agents are once again playing a relevant role in travel choices.  It appears that customers are turning back to human beings because of drawbacks on the Web.  There is…

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Camp fire

Telling Tales

Suddenly storytelling is hot.  From our own Grant’s True Tales to CBC’s “The Story from Here.”  Even Hollywood is getting in on the act with two blockbuster films about Snow White – Mirror Mirror and Snow White and the Huntsman.  Even the New York Times recently featured a new storytelling program “Tell and Show” being taught at the Pit,…

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Rodin's the Thinker

Politically Correct

The New York Times Sunday Book Review reported on Jonathan Haidt’s “The Righteous Mind” (Pantheon Books) which explores the challenge of persuasion.  Haidt’s goal is to enhance political discourse by encouraging two sides of the debate – liberals and conservatives – to hear one another, but the book holds important insights for all of us engaged…

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