Posts Tagged:PR

Assad Rally

PR Wars

No thinking person in the west can help but be apalled by the situation in Syria.  Why then have our governments been so slow to act?  Of course we are deeply concerned about becoming mired in another Iraq or Afghanistan — or for the US, another Vietnam.  Before anyone can lead their country into battle,…

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Blackberry keyboard

Canadian PR – the RIM and Yang

The morning papers brought yet another round of reasons why the practice of PR in Canada can be so completely frustrating.  You are going to have to stay with me here — follow the bouncing ball:  I am actually one of those people that enjoys the National Post — don’t get me wrong.  I don’t…

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Barbara_Jesson

Barbara Blog Quick Bio

A lateral thinker, recognized for her creative ideas and innovative problem solving, Barbara is frequently sought for challenges which demand unique and innovative strategies or tactics.

Time management

Creative PR Strategies

It has become somewhat of a joke around here that I arrive at the office to say,  “I was lying in bed last night thinking…  I have an idea….”  I don’t know how it is that we can sit in brainstorming sessions for hours trying to develop a creative strategy, we walk away, think about…

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London Olympics 2012

Olympic Brand PR

Forget the silliness of Monsanto and their wandering seeds. Forget the extraordinary chutzpa of the biotech company trying to trademark genes.  The London Olympics have taken brand enforcement to new heights of absurdity.  Apparently, an 81-year old Grannie in England who knitted a teeny tiny doll’s sweater with ‘GB 2012′ emblazoned on the front was forced to withdraw…

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Nickels

PR Strategy

I wish I had a nickel for every ad agency that is finally waking up to the fact that the old ways of doing things just don’t cut it anymore.  Suddenly they all want to be in the PR business.  Yes, gone are the days when PR was either squeezed out of the play altogether or added…

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People Connected

Good PR Means Giving Up Control

Good PR means giving up control, but it doesn’t mean abandonning your brands.  I have been thinking a lot about the need to control.  Pitching a story to a journalist has always meant that you have to have faith that if your product or service has an integrity about it, it will be treated that way. …

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Connected World

PR 3.0 – Getting the New Reality

The Travel section of the New York Times April 22 asks “are travel agents back?”  After years of declining sales as consumers went online to find their own deals, agents are once again playing a relevant role in travel choices.  It appears that customers are turning back to human beings because of drawbacks on the Web.  There is…

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Sheep in a meadow

Scotland’s Shrinking Sheep

With one of our most important clients – William Grant & Sons, the legendary distillery – based in Scotland, I take great interest in all things Scottish.  Thus it was that my attention was piqued by a story that appeared a couple of years ago about the wild Soay sheep that occupy Hirta Island in the St. Kilda archipelago beyond…

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Camp fire

Telling Tales

Suddenly storytelling is hot.  From our own Grant’s True Tales to CBC’s “The Story from Here.”  Even Hollywood is getting in on the act with two blockbuster films about Snow White – Mirror Mirror and Snow White and the Huntsman.  Even the New York Times recently featured a new storytelling program “Tell and Show” being taught at the Pit,…

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