Posts Tagged:business

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Good PR Means Giving Up Control

Good PR means giving up control, but it doesn’t mean abandonning your brands.  I have been thinking a lot about the need to control.  Pitching a story to a journalist has always meant that you have to have faith that if your product or service has an integrity about it, it will be treated that way. …

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It is good to take the long road

Taking the Long View

One of our most important clients, William Grant & Sons, is a family-owned business.  The Scottish distiller of fine spirits has been around since 1896.  One of the advantages of being family-owned is that the company does not have to answer to short term shareholder demands for return on investment.  They can take the long…

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