Category Archive for: Uncategorized

Does A Tree Fall in the Forest?

Gee.  Who’d ‘a’ thought?  The Wall Street Journal reported today that President Donald Trump’s “credibility came under fire” during Congressional hearing yesterday with FBI Director James Comey. Again?   The Toronto Star is counting Trump’s lies — 129 and going strong.  Reporter Daniel Dale figures that on Trump’s most truthful day there were only four lies —…

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Those Scampy Elves

I don’t know if the shoemaker’s elves are the same little guys working in Santa’s workshop but I can tell you the shoemaker over here has a few stubbed toes.  We have been working to launch this new iteration of the Jessonco website for more months than I want to discuss.  Just be assured that…

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Jesson Rocks

Lest you think some time has elapsed since my last post, let me just say that we have been a bit busy. In fact, the Jesson team is on fire! In the last month alone we announced the opening of Mill Street Brewery’s newest brew pub in St. John’s Newfoundland. We also launched their entry…

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Brand Canada — Cool, Eh!

Seems the US has once again discovered Canada and this time it’s not for our natural resources. Or maybe it is. In the weekend Style section of the New York Times no less, it is reported that “Justin Trudeau, the muscular, blue-eyed, social media-savvy son of the former Prime Minister Pierre Trudeau” may be grabbing…

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As Good As It Gets

The Jesson Team just gets better and better. Last week we earned some new bragging rights — 137 million media impressions generated in a single day! We had a call with from our new client Remington Development who gave us a two week window to generate media coverage for an event they were participating in…

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Learning from the Travel Industry

I frequently recall with amusement an “international incident” that occurred some years ago. At the time I was working with another agency and we had been invited to a new business meeting with a leading South Korean technology company. The President was newly appointed and his English was limited. As a consequence there was some…

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The Star Steps In It

The CBC is really having field day with the Toronto Star’s misstep late last week. Under a huge headline “A wonder drug’s dark side” the Star’s investigative team took issue with the Gardasil vaccine shown to prevent HPV. Citing anecdotal evidence it seems the reporters either ignored or played down the significant scientific evidence supporting…

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Marketing Travel Destinations

I had lunch the other day with a former client in the travel sector. He was complaining that it is so hard to measure PR effectiveness. I responded that it was just as easy as measuring advertising campaigns. Grudgingly I brought him round, and then he grumbled that with online ads he could immediately track…

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A Dark Day for PR

Global TV announced late last night that news anchor Leslie Roberts has been suspended over conflict of interest. In its statement, the station said: “At Global News we take matters of journalistic integrity very seriously.” As a result of being found out, Roberts has apparently resigned from a PR company in which he was secretly…

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The Pen Is Mightier Than the Sword

Except that as one political cartoon from the Windsor Star said today, “Unfortunately they are armed with assault rifles these days.” Still, I for one believe that the pen will ultimately prove more powerful. Radical fundamentalism has won a skirmish. And sadly, the events of yesterday will not be the final battle. No doubt more…

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December 2017 Annus Horribilis &...
September 2017 The Invictus Games
July 2017 Sharyn Thomas Coun...
June 2017 What Has Your Agen...
March 2017 Does A Tree Fall i...
December 2016 Those Scampy Elves
July 2016 Jesson Rocks
March 2016 Trudeaumania Redux
February 2016 Mentoring PR Inter... Oscar Buzz and PR ... View Entire Archive...
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