Category Archive for: Travel and Hospitality

Those Scampy Elves

I don’t know if the shoemaker’s elves are the same little guys working in Santa’s workshop but I can tell you the shoemaker over here has a few stubbed toes.  We have been working to launch this new iteration of the Jessonco website for more months than I want to discuss.  Just be assured that…

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Jesson Rocks

Lest you think some time has elapsed since my last post, let me just say that we have been a bit busy. In fact, the Jesson team is on fire! In the last month alone we announced the opening of Mill Street Brewery’s newest brew pub in St. John’s Newfoundland. We also launched their entry…

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Brand Canada — Cool, Eh!

Seems the US has once again discovered Canada and this time it’s not for our natural resources. Or maybe it is. In the weekend Style section of the New York Times no less, it is reported that “Justin Trudeau, the muscular, blue-eyed, social media-savvy son of the former Prime Minister Pierre Trudeau” may be grabbing…

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Learning from the Travel Industry

I frequently recall with amusement an “international incident” that occurred some years ago. At the time I was working with another agency and we had been invited to a new business meeting with a leading South Korean technology company. The President was newly appointed and his English was limited. As a consequence there was some…

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Marketing Travel Destinations

I had lunch the other day with a former client in the travel sector. He was complaining that it is so hard to measure PR effectiveness. I responded that it was just as easy as measuring advertising campaigns. Grudgingly I brought him round, and then he grumbled that with online ads he could immediately track…

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Of Hotels, PR and Aging

News this week that Caisse de Depot, Quebec’s giant pension fund has put two of Canada’s iconic hotels up for sale — Toronto’s Royal York and the Hotel Vancouver – gave me pause for thought.  Both hotels harken back to the old days of travel by rail.  Last year the fund divested the Chateau Laurier and…

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Travel and Hospitality at Kempinski

Jesson + Company is thrilled to welcome our newest client – the legendary Kempinski Hotels.  Three members of our team come out of the hospitality industry – we all worked together at Four Seasons Hotels.  More recently, we helped to open the new TRUMP International Hotel & Tower Toronto.  The hotel industry really gets into your…

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ARCHIVES

December 2017 Annus Horribilis &...
September 2017 The Invictus Games
July 2017 Sharyn Thomas Coun...
June 2017 What Has Your Agen...
March 2017 Does A Tree Fall i...
December 2016 Those Scampy Elves
July 2016 Jesson Rocks
March 2016 Trudeaumania Redux
February 2016 Mentoring PR Inter... Oscar Buzz and PR ... View Entire Archive...
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