Category Archive for: Social Media

Oscar Buzz and PR Strategies

The Academy of Motion Picture Arts and Sciences really put their foot into it with the Oscar nominations for this year. While it is hard to believe that in 2016 the Academy still has its head in the sand regarding diversity issues, what makes their obliviousness even more stupid is the fact they have all…

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Everything Old is New Again

The idea for this post comes from Liam Wilkinson, the newest member of the Jesson team, who is absolutely inspirational in the fresh thinking he is bringing to Jesson. Welcome aboard, Liam. After listening to me moan about the latest round of cuts at traditional media outlets like Post Media and Rogers, Liam wrote this…

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As Good As It Gets

The Jesson Team just gets better and better. Last week we earned some new bragging rights — 137 million media impressions generated in a single day! We had a call with from our new client Remington Development who gave us a two week window to generate media coverage for an event they were participating in…

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All A-Twitter

Seems like the topic du jour in our world is online shaming. The New York Times Magazine did a story on Sunday about Justine Sacco, the so-called public relations consultant who got caught in a real-time warp on her flight to South Africa in 2013. On a layover en route to Cape Town she tweeted…

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Marketing Travel Destinations

I had lunch the other day with a former client in the travel sector. He was complaining that it is so hard to measure PR effectiveness. I responded that it was just as easy as measuring advertising campaigns. Grudgingly I brought him round, and then he grumbled that with online ads he could immediately track…

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The Old-Fashioned Way to Say “Merry Christmas”

There are some things that just don’t bridge the digital divide. In my opinion, Christmas cards are one of them. And I was pleased to learn on CBC’s The Current this morning I am not alone. To rip Mark Twain, — reports of their death have been highly exaggerated. Don’t get me wrong, when I…

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Freedom of Speech — Sort of

It’s been an interesting week. Apparently the let-it-all-hang-out generation has discovered privacy and a few other things not quite so nice. The first news item that caught my attention was a report in a Wall Street Journal story by Daniel Henninger reporting on commencement cancellations at US Colleges. Seems Smith announced last Monday that Christine Lagarde, the French head…

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Does PR Create “Art”?

A recent story in Intelligent Life provides some interesting context for the upcoming AGO exhibit on Michelangelo.  Like many artists who have achieved postumous fame, Michelangelo Buonarroti wrestled to find commissions and acceptance during his lifetime.  The show which opens in October this year  promises to provide visitors with a unique opportunity to discover the story behind…

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Guido Barilla, Chairman

Crisis SOS

Talk about putting your foot in it.  How would you like to be the head of Public Relations at Barilla pasta? Last week their Chairman put both feet in it when he declared on public radio that they would never make a commercial featuring a gay or lesbian family.  And then he reinforced his view that…

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A New Media Landscape

I wish I had a nickle for every journalist I know who has taken me out to lunch in the last six months to ask for freelance writing assignments. It’s not news, but no one wants to pay journalists for content. For years, media outlets have been cutting people. Now, to make matters worse, newspapers are severing wonderful, seasoned journalists…

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December 2017 Annus Horribilis &...
September 2017 The Invictus Games
July 2017 Sharyn Thomas Coun...
June 2017 What Has Your Agen...
March 2017 Does A Tree Fall i...
December 2016 Those Scampy Elves
July 2016 Jesson Rocks
March 2016 Trudeaumania Redux
February 2016 Mentoring PR Inter... Oscar Buzz and PR ... View Entire Archive...
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