Category Archive for: PR

What Has Your Agency Done For You Lately?

I am just so darned proud of the team here at Jesson. Agencies run by all kinds of rules.  Some start the clock and put down their tools when the time expires whether they have results or not.  Some just give up at the first roadblock.  The Jesson team works smarter and harder but it…

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Those Scampy Elves

I don’t know if the shoemaker’s elves are the same little guys working in Santa’s workshop but I can tell you the shoemaker over here has a few stubbed toes.  We have been working to launch this new iteration of the Jessonco website for more months than I want to discuss.  Just be assured that…

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Mentoring PR Interns and the Pull of Gravity

I have been thinking a lot about education recently. It started at a family gathering in January. I was standing with a group that included my brother, when one of my cousins approached to introduce us to a friend. Turned out she was my fourth grade teacher. My brother was also in her class a…

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Oscar Buzz and PR Strategies

The Academy of Motion Picture Arts and Sciences really put their foot into it with the Oscar nominations for this year. While it is hard to believe that in 2016 the Academy still has its head in the sand regarding diversity issues, what makes their obliviousness even more stupid is the fact they have all…

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As Good As It Gets

The Jesson Team just gets better and better. Last week we earned some new bragging rights — 137 million media impressions generated in a single day! We had a call with from our new client Remington Development who gave us a two week window to generate media coverage for an event they were participating in…

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Fresh Starts

I have been silent for a few months — has anyone noticed? It’s been a crazy time. We moved a few floors in our building — and I made an interesting discovery. Five floors, five hundred miles, the disruption is the same. But here we are settled — well sort of — in our new…

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All A-Twitter

Seems like the topic du jour in our world is online shaming. The New York Times Magazine did a story on Sunday about Justine Sacco, the so-called public relations consultant who got caught in a real-time warp on her flight to South Africa in 2013. On a layover en route to Cape Town she tweeted…

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Marketing Travel Destinations

I had lunch the other day with a former client in the travel sector. He was complaining that it is so hard to measure PR effectiveness. I responded that it was just as easy as measuring advertising campaigns. Grudgingly I brought him round, and then he grumbled that with online ads he could immediately track…

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A Dark Day for PR

Global TV announced late last night that news anchor Leslie Roberts has been suspended over conflict of interest. In its statement, the station said: “At Global News we take matters of journalistic integrity very seriously.” As a result of being found out, Roberts has apparently resigned from a PR company in which he was secretly…

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In PR – Devil in the Details

At Jesson we are sticklers on details. I recently had to speak to one of our newer employees about the importance of proof-reading boring as it is. Nothing makes a bad impression faster than typos. Ditto inconsistencies in layout. But it just starts there. Not long ago, one of the team came back huffing about…

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ARCHIVES

December 2017 Annus Horribilis &...
September 2017 The Invictus Games
July 2017 Sharyn Thomas Coun...
June 2017 What Has Your Agen...
March 2017 Does A Tree Fall i...
December 2016 Those Scampy Elves
July 2016 Jesson Rocks
March 2016 Trudeaumania Redux
February 2016 Mentoring PR Inter... Oscar Buzz and PR ... View Entire Archive...
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