Category Archive for: Global Brands

Act Global, Talk Local

For years Canadian PR practitioners have been telling American companies that despite many similarities, the Canadian market place, and particularly Canadian consumers, have many subtle and not so subtle differences from their American counterparts. It requires a particular sensibility to these variables to be successful here. And generally American companies need Canadian guides to help…

Read More →

Brands, Media Bias and other things…

Media has been announcing the demise of the brand for some time. Most recently both the The New Yorker (Twilight of the Brands) and The Economist have entered the fray. The New Yorker posits that company brands once stood for “proxies of quality” to help consumers determine whether a product was reliable or not. Both stories…

Read More →

Guido Barilla, Chairman

Crisis SOS

Talk about putting your foot in it.  How would you like to be the head of Public Relations at Barilla pasta? Last week their Chairman put both feet in it when he declared on public radio that they would never make a commercial featuring a gay or lesbian family.  And then he reinforced his view that…

Read More →

A New Media Landscape

I wish I had a nickle for every journalist I know who has taken me out to lunch in the last six months to ask for freelance writing assignments. It’s not news, but no one wants to pay journalists for content. For years, media outlets have been cutting people. Now, to make matters worse, newspapers are severing wonderful, seasoned journalists…

Read More →

Las Vegas Strip

Enduring Brands – Las Vegas Style

I have been following the recent coverage of the casino bid for the city of Toronto with great interest. The opposition didactic is rooted in a dated mythology that does not reflect the facts. Sure there are cities that have casinos that also have social issues and other challenges. But the reality is that the…

Read More →

London Olympics 2012

Olympic Brand PR

Forget the silliness of Monsanto and their wandering seeds. Forget the extraordinary chutzpa of the biotech company trying to trademark genes.  The London Olympics have taken brand enforcement to new heights of absurdity.  Apparently, an 81-year old Grannie in England who knitted a teeny tiny doll’s sweater with ‘GB 2012’ emblazoned on the front was forced to withdraw…

Read More →

ARCHIVES

December 2017 Annus Horribilis &...
September 2017 The Invictus Games
July 2017 Sharyn Thomas Coun...
June 2017 What Has Your Agen...
March 2017 Does A Tree Fall i...
December 2016 Those Scampy Elves
July 2016 Jesson Rocks
March 2016 Trudeaumania Redux
February 2016 Mentoring PR Inter... Oscar Buzz and PR ... View Entire Archive...
Back to Top