I frequently recall with amusement an “international incident” that occurred some years ago. At the time I was working with another agency and we had been invited to a new business meeting with a leading South Korean technology company. The President was newly appointed and his English was limited. As a consequence there was some…
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Category Archive for: Consumer Marketing
For years Canadian PR practitioners have been telling American companies that despite many similarities, the Canadian market place, and particularly Canadian consumers, have many subtle and not so subtle differences from their American counterparts. It requires a particular sensibility to these variables to be successful here. And generally American companies need Canadian guides to help…
I wish I had a nickle for every journalist I know who has taken me out to lunch in the last six months to ask for freelance writing assignments. It’s not news, but no one wants to pay journalists for content. For years, media outlets have been cutting people. Now, to make matters worse, newspapers are severing wonderful, seasoned journalists…
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