Category Archive for: Canadian Public Relations

A New Media Landscape

I wish I had a nickle for every journalist I know who has taken me out to lunch in the last six months to ask for freelance writing assignments. It’s not news, but no one wants to pay journalists for content. For years, media outlets have been cutting people. Now, to make matters worse, newspapers are severing wonderful, seasoned journalists…

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microphones, sound bite, scrum

Media Training — ‘Just Answer the Question’

The public is great at double speak too.  Every man on the street interview during the US election run-up expressed in some way the wish for straight answers to questions.  Everyone seems to think that it should be possible to reduce the most complex issues to a 40-character tweet.  Someone in my office today said, “Barack Obama…

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Blackberry keyboard

Canadian PR – the RIM and Yang

The morning papers brought yet another round of reasons why the practice of PR in Canada can be so completely frustrating.  You are going to have to stay with me here — follow the bouncing ball:  I am actually one of those people that enjoys the National Post — don’t get me wrong.  I don’t…

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Children's Hands

International Day of Pink

Bullying seems to be pushing everyone’s hot buttons these days.  The publicity around a rash of suicides by young people who have been tormented by their peers has found deep resonance in the documentary “Bully“, which follows the struggles of five students who have been harrassed for being gay, skinny, awkward, too short, too fat or…

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Gambling dice

Rolling the Dice

Looks like the Ontario government isn’t the only one betting on the roulette wheel to bail out government coffers.  According to the Economist, the need for revenue has cash-strapped state and local governments in the US scrapping restrictions on alcohol sales, gambling and even fire works!  Last year Massachusetts became the 24th US state to…

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Parliament Hill in Ottawa

Rise Up

I have a friend who regularly asks why I don’t engage more actively politically.  “Don’t you care?” she rails at me.  It isn’t that I don’t care but that I care too much.  If I reflect too deeply on what is occuring politically in Canada, I just feel the rage and impotence boil over.   I…

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Canadian RCMP Officer

Toronto Teen Succeeds – RCMP Admit Defeat

There was a compelling story in the Toronto Star on Sunday about a Toronto area teen who helped save the life of a teenager in the UK.  The despondent UK teenager had posted on Tumblr that he was attempting suicide by swallowing pills.  Shockingly, a number of people responded online by taunting him to go ahead…

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Budget Surgery for Ontario

I was listening to Don Drummond on the radio today talking about his recommended budget cuts for Ontario.  Why is it that the only way governments can find money to create a new program is to add spending? When budgets need to be reduced, it is slash and burn? Has anyone in government ever heard…

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Palm trees in Marrakech

Jesson on Credibility

I am a true child of my craft. I like my recommendations through third party endorsements from a source I know and respect. I take advice from trusted journalists and recognizable publications. I never go to restaurants that advertise. I am a late adaptor to online intelligence from persons unknown. Anyone can post pretty pictures…

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December 2016 Those Scampy Elves
July 2016 Jesson Rocks
March 2016 Trudeaumania Redux
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