Category Archive for: Canadian Public Relations

Those Scampy Elves

I don’t know if the shoemaker’s elves are the same little guys working in Santa’s workshop but I can tell you the shoemaker over here has a few stubbed toes.  We have been working to launch this new iteration of the Jessonco website for more months than I want to discuss.  Just be assured that…

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Jesson Rocks

Lest you think some time has elapsed since my last post, let me just say that we have been a bit busy. In fact, the Jesson team is on fire! In the last month alone we announced the opening of Mill Street Brewery’s newest brew pub in St. John’s Newfoundland. We also launched their entry…

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Mentoring PR Interns and the Pull of Gravity

I have been thinking a lot about education recently. It started at a family gathering in January. I was standing with a group that included my brother, when one of my cousins approached to introduce us to a friend. Turned out she was my fourth grade teacher. My brother was also in her class a…

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A Dark Day for PR

Global TV announced late last night that news anchor Leslie Roberts has been suspended over conflict of interest. In its statement, the station said: “At Global News we take matters of journalistic integrity very seriously.” As a result of being found out, Roberts has apparently resigned from a PR company in which he was secretly…

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Act Global, Talk Local

For years Canadian PR practitioners have been telling American companies that despite many similarities, the Canadian market place, and particularly Canadian consumers, have many subtle and not so subtle differences from their American counterparts. It requires a particular sensibility to these variables to be successful here. And generally American companies need Canadian guides to help…

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Training for PR

Sometimes people say the darnedest things.  And today a story in the National Post made me really mad.   Most of our new hires these days are graduates of one of the many fine community college programs in public relations and communications.  They offer excellent practical training and students come to us with the fundamentals in place.  But generally,…

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Of Hotels, PR and Aging

News this week that Caisse de Depot, Quebec’s giant pension fund has put two of Canada’s iconic hotels up for sale — Toronto’s Royal York and the Hotel Vancouver – gave me pause for thought.  Both hotels harken back to the old days of travel by rail.  Last year the fund divested the Chateau Laurier and…

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Canada in the News

One of the things out of office travel affords me is a chance to catch up on my reading.  I load my carry-on up with my recent magazines and read and discard as I go.  And it is amazing the trivia I collect that lends zest to my day.  Without prioritizing any of these, I…

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PR is not Propaganda

Georgiy Mamedov, Russian Ambassador to Canada  – I have a friend who is a teacher who thinks her profession is the most maligned.  My brother who is in real estate thinks he takes a lot of abuse.  Car salesmen have a bad rap.  And we all tell lawyer jokes.  But for all-out bad PR, PR…

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Brands, Media Bias and other things…

Media has been announcing the demise of the brand for some time. Most recently both the The New Yorker (Twilight of the Brands) and The Economist have entered the fray. The New Yorker posits that company brands once stood for “proxies of quality” to help consumers determine whether a product was reliable or not. Both stories…

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December 2017 Annus Horribilis &...
September 2017 The Invictus Games
July 2017 Sharyn Thomas Coun...
June 2017 What Has Your Agen...
March 2017 Does A Tree Fall i...
December 2016 Those Scampy Elves
July 2016 Jesson Rocks
March 2016 Trudeaumania Redux
February 2016 Mentoring PR Inter... Oscar Buzz and PR ... View Entire Archive...
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