Category Archive for: Canadian News

The Invictus Games

What a proud time it is to be Canadian – in this our sesquicentennial year. And what could make us prouder than the Canadian athletes who are in Toronto competing for the Invictus Games?  The Games, under the patronage of Prince Harry, are the largest international competition in the world featuring ill and injured soldiers from more than…

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Trudeaumania Redux

It appears that everything Canadian is cooler than ever after the Prime Minister’s successful visit to Washington. “Yes, Canada has fashion designers too, and the first ladies wore them to the state dinner” proclaimed a headline in The Washington Post. In shared bromance moments, the President and Mr. Trudeau bantered jokes about hockey, borders and…

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Oscar Buzz and PR Strategies

The Academy of Motion Picture Arts and Sciences really put their foot into it with the Oscar nominations for this year. While it is hard to believe that in 2016 the Academy still has its head in the sand regarding diversity issues, what makes their obliviousness even more stupid is the fact they have all…

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Everything Old is New Again

The idea for this post comes from Liam Wilkinson, the newest member of the Jesson team, who is absolutely inspirational in the fresh thinking he is bringing to Jesson. Welcome aboard, Liam. After listening to me moan about the latest round of cuts at traditional media outlets like Post Media and Rogers, Liam wrote this…

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Brand Canada — Cool, Eh!

Seems the US has once again discovered Canada and this time it’s not for our natural resources. Or maybe it is. In the weekend Style section of the New York Times no less, it is reported that “Justin Trudeau, the muscular, blue-eyed, social media-savvy son of the former Prime Minister Pierre Trudeau” may be grabbing…

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… try a little tenderness …

Syrian refugees who come to Canada next week will arrive at one of the most beautiful times of the year. As I look out the window onto Bloor Street, the Christmas lights are just beginning to show. And last weekend I was in Northern Ontario where the ground was covered with the first snow —…

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As Good As It Gets

The Jesson Team just gets better and better. Last week we earned some new bragging rights — 137 million media impressions generated in a single day! We had a call with from our new client Remington Development who gave us a two week window to generate media coverage for an event they were participating in…

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The Star Steps In It

The CBC is really having field day with the Toronto Star’s misstep late last week. Under a huge headline “A wonder drug’s dark side” the Star’s investigative team took issue with the Gardasil vaccine shown to prevent HPV. Citing anecdotal evidence it seems the reporters either ignored or played down the significant scientific evidence supporting…

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A Dark Day for PR

Global TV announced late last night that news anchor Leslie Roberts has been suspended over conflict of interest. In its statement, the station said: “At Global News we take matters of journalistic integrity very seriously.” As a result of being found out, Roberts has apparently resigned from a PR company in which he was secretly…

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Act Global, Talk Local

For years Canadian PR practitioners have been telling American companies that despite many similarities, the Canadian market place, and particularly Canadian consumers, have many subtle and not so subtle differences from their American counterparts. It requires a particular sensibility to these variables to be successful here. And generally American companies need Canadian guides to help…

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ARCHIVES

December 2017 Annus Horribilis &...
September 2017 The Invictus Games
July 2017 Sharyn Thomas Coun...
June 2017 What Has Your Agen...
March 2017 Does A Tree Fall i...
December 2016 Those Scampy Elves
July 2016 Jesson Rocks
March 2016 Trudeaumania Redux
February 2016 Mentoring PR Inter... Oscar Buzz and PR ... View Entire Archive...
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