Category Archive for: Buzzing Creative

Jesson on a Roll

What Has Your Agency Done For You Lately?

I am just so darned proud of the team here at Jesson. Agencies run by all kinds of rules.  Some start the clock and put down their tools when the time expires whether they have results or not.  Some just give up at the first roadblock.  The Jesson team works smarter and harder but it…

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teacher

Mentoring PR Interns and the Pull of Gravity

I have been thinking a lot about education recently. It started at a family gathering in January. I was standing with a group that included my brother, when one of my cousins approached to introduce us to a friend. Turned out she was my fourth grade teacher. My brother was also in her class a…

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InterContinental Toronto Centre

Marketing Travel Destinations

I had lunch the other day with a former client in the travel sector. He was complaining that it is so hard to measure PR effectiveness. I responded that it was just as easy as measuring advertising campaigns. Grudgingly I brought him round, and then he grumbled that with online ads he could immediately track…

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The Stafford London

Of Hotels, PR and Aging

News this week that Caisse de Depot, Quebec’s giant pension fund has put two of Canada’s iconic hotels up for sale – Toronto’s Royal York and the Hotel Vancouver – gave me pause for thought.  Both hotels harken back to the old days of travel by rail.  Last year the fund divested the Chateau Laurier and…

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picasso man-with-a-straw-hat-and-an-ice-cream-1938

Great Creative Ideas

Like many fans of his very thoughtful reporting, I was deeply saddened by the fall from grace of Fareed Zakaria last week.  The much admired CNN reporter admitted to an act of plagiarism, lifting from a piece by the equally gifted NY Times pundit, Jill Lepore.  In my last year of college I was also accused…

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Time management

Creative PR Strategies

It has become somewhat of a joke around here that I arrive at the office to say,  “I was lying in bed last night thinking…  I have an idea….”  I don’t know how it is that we can sit in brainstorming sessions for hours trying to develop a creative strategy, we walk away, think about…

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ARCHIVES

December 2017 Annus Horribilis &...
September 2017 The Invictus Games
July 2017 Sharyn Thomas Coun...
June 2017 What Has Your Agen...
March 2017 Does A Tree Fall i...
December 2016 Those Scampy Elves
July 2016 Jesson Rocks
March 2016 Trudeaumania Redux
February 2016 Mentoring PR Inter... Oscar Buzz and PR ... View Entire Archive...
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