Category Archive for: Branding

Those Scampy Elves

I don’t know if the shoemaker’s elves are the same little guys working in Santa’s workshop but I can tell you the shoemaker over here has a few stubbed toes.  We have been working to launch this new iteration of the Jessonco website for more months than I want to discuss.  Just be assured that…

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Brand Canada — Cool, Eh!

Seems the US has once again discovered Canada and this time it’s not for our natural resources. Or maybe it is. In the weekend Style section of the New York Times no less, it is reported that “Justin Trudeau, the muscular, blue-eyed, social media-savvy son of the former Prime Minister Pierre Trudeau” may be grabbing…

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Marketing Travel Destinations

I had lunch the other day with a former client in the travel sector. He was complaining that it is so hard to measure PR effectiveness. I responded that it was just as easy as measuring advertising campaigns. Grudgingly I brought him round, and then he grumbled that with online ads he could immediately track…

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The Old-Fashioned Way to Say “Merry Christmas”

There are some things that just don’t bridge the digital divide. In my opinion, Christmas cards are one of them. And I was pleased to learn on CBC’s The Current this morning I am not alone. To rip Mark Twain, — reports of their death have been highly exaggerated. Don’t get me wrong, when I…

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Corporate Citizenship — What’s good for the goose…

If companies can try to do the right thing, why is it so hard for governments? Today, more and more companies recognize that strong ethical programs and responsible corporate citizenship are key factors in building strong brands. The idea isn’t new. Lever, the precursor to today’s Unilever, was founded during the Victorian era at a…

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Canada in the News

One of the things out of office travel affords me is a chance to catch up on my reading.  I load my carry-on up with my recent magazines and read and discard as I go.  And it is amazing the trivia I collect that lends zest to my day.  Without prioritizing any of these, I…

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Brands, Media Bias and other things…

Media has been announcing the demise of the brand for some time. Most recently both the The New Yorker (Twilight of the Brands) and The Economist have entered the fray. The New Yorker posits that company brands once stood for “proxies of quality” to help consumers determine whether a product was reliable or not. Both stories…

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A New Media Landscape

I wish I had a nickle for every journalist I know who has taken me out to lunch in the last six months to ask for freelance writing assignments. It’s not news, but no one wants to pay journalists for content. For years, media outlets have been cutting people. Now, to make matters worse, newspapers are severing wonderful, seasoned journalists…

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Countries Have Brand Images Too

One of our team members just told me that our client Lufthansa German Airlines has been voted by Travel + Leisure readers as the world’s safest airline.  None of this should surprise us.  Certainly this is due to the airlines superior track record, but we shouldn’t underestimate the halo the airline receives from the German…

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Las Vegas Strip

Enduring Brands – Las Vegas Style

I have been following the recent coverage of the casino bid for the city of Toronto with great interest. The opposition didactic is rooted in a dated mythology that does not reflect the facts. Sure there are cities that have casinos that also have social issues and other challenges. But the reality is that the…

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December 2017 Annus Horribilis &...
September 2017 The Invictus Games
July 2017 Sharyn Thomas Coun...
June 2017 What Has Your Agen...
March 2017 Does A Tree Fall i...
December 2016 Those Scampy Elves
July 2016 Jesson Rocks
March 2016 Trudeaumania Redux
February 2016 Mentoring PR Inter... Oscar Buzz and PR ... View Entire Archive...
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