The Jesson Team just gets better and better. Last week we earned some new bragging rights — 137 million media impressions generated in a single day! We had a call with from our new client Remington Development who gave us a two week window to generate media coverage for an event they were participating in in Orillia, Ontario. The family foundation of Remington owners, the Rudolph P. Bratty Foundation had gifted a statue of Gordon Lightfoot which was to be unveiled in the legendary singer/songwriter’s hometown on October 23rd. Anyone who has ever tried to persuade media to drive north of Bloor and Yonge will understand just how challenging this was.
The Jesson team, led by Sharyn Thomas-Counce with support from Nicola Blazier, Harleen Sandhu and others gave it the full court press. Of course we had stellar material to work with in the popularity of Mr. Lightfoot and the stature of figurative artist Timothy Schmalz who sculpted “Golden Leaves – A Tribute to Gordon Lightfoot.” But nothing can diminish the shining light this team was able to focus on the event for our client, the sculptor and of course the wonderful Gordon Lightfoot who is worthy of every tribute he receives.
The day of the event dawned with perfect autumn weather and the sunshine and fall colours on the shores of Barnfield Point in Orillia created an occasion that will not soon be forgotten by the hundreds that turned out for the tribute. CBC, CTV, ETalk, Canadian Press, The Toronto Star, and The Sun were among the many media that we enticed to make the two-hour drive to Orillia on a Friday afternoon. But all agreed it was an absolutely stellar experience. The ensuing media coverage was “the perfect storm.” Congratulations Sharyn and the rest of the Jesson team. And many thanks to the Bratty family for this wonderful contribution to an iconic hero.