From coast to coast, Canada’s dreams will start with a cask. Glenfiddich, the world’s most awarded single malt Scotch whisky, is literally rolling their whisky barrels across Canada for the Cask of Dreams tour, giving Scotch enthusiasts the rare opportunity to be a part of Glenfiddich history. Glenfiddich is the number one selling single malt Scotch whisky in the world.
In conjunction with Glenfiddich’s “One Day You Will” campaign, 20 casks will roll through 10 Canadian cities to be inscribed by the public. Scotch lovers will finish the statement “One day I will” on the finishing cask of the Glenfiddich Limited Edition “Cask of Dreams” variant. After collecting the aspirations and dreams of Canadians, the casks will then return to Dufftown, Scotland to be filled with their new, limited edition single malt Scotch. Once bottled, the Cask of Dreams bottles will be shipped back to Canada for purchase.
“When you write your dream on these casks, you’re not only sharing a piece of yourself with Canada, but you become a part of Glenfiddich’s long-running history,” says Beth-Anne Perry, Glenfiddich Brand Manager. “The dreams of Scottish pioneers are what shaped Glenfiddich and we can’t wait to bring Canada’s dreams back to Dufftown.”
The official roll-out started on Robbie Burns Day – January 25th, 2012 – in Winnipeg, Manitoba where residents celebrated the 200th anniversary of the Scottish pioneers who came to the Selkirk Settlement in 1812 and laid the foundation of Manitoba. Starting in March and continuing every week the casks will be rolled across Canada with the final stop in Vancouver, British Columbia on April 26th. The barrels will then travel back to Scotland and be used to finish the rare Glenfiddich single malt Scotch for a minimum of three months. The spirit will be bottled and returned to Canada in time for this year’s holiday season.
Malt Master Brian Kinsman will usher the American Oak casks into Scotland to create a rare and personally significant bottling. Under his watchful eye the barrels will spend three months imparting a uniquely rich, intense flavour to the single malt he has specially chosen for the Cask of Dreams spirit.
Between March 1st and July 31st, 2012, Glenfiddich will run an online contest in conjunction with Cask of Dreams for a chance to win a trip to the distillery in Dufftown, Scotland. Scotch enthusiasts can go to glenfiddich.ca/caskofdreams and complete the sentence “One day I will.” The winning entrant will accompany their father or mentor to Scotland to witness the bottling of the limited edition single malt.
The Cask of Dreams cross-Canada roll-out:
Winnipeg, Manitoba – January 25, 26
Toronto, Ontario – March 21, 22
St. John’s, Newfoundland – March 29, 30
Halifax, Nova Scotia – April 2, 3
Fredriction, New Brunswick – April 4, 5
Montreal, Quebec – April 10, 11
Ottawa, Ontario – April 12, 13
Regina, Saskatchewan– April 16, 17
Calgary, Alberta – April 19, 20
Vancouver, British Columbia – April 26, 27
William Grant & Sons Ltd
William Grant & Sons is an independent family-owned distiller founded by William Grant in 1887 and today still controlled by the fifth generation of his family. Recently named 2011 Distiller of the Year at the International Wine and Spirits Competition, William Grant & Sons distils some of the world’s leading brands of Scotch whisky, including the world’s favourite single malt Glenfiddich®, the handcrafted range of The Balvenie® single malts and one of the world’s best loved blended Scotches, Grant’s®, as well as selected other spirits, including Hendrick’s® Gin, and Sailor Jerry® Spiced Rum and Tullamore Dew®.
William Grant & Sons is represented in Canada by PMA Canada, Canada’s largest importer of premium wines and spirits since 1979.